Consumer Experience Lead Nordics

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You manage the media agenda in a particular geography.

How you will contribute

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

More about this role

Comms Strategy & Media Activation

Drives the CU communication strategy and media activation to create intelligent brand experiences that inspire and engage people, strengthening connection, creativity and overall effectiveness across the full brand portfolio. Part of the BU CX Team, reporting directly to the BU CX Lead.

How you will contribute

Marketing Communication Planning (E2E)​

Translate the CX Vision into actionable communication & CX strategies ​

• Design the overall Consumer “first” Experience journey of the CU / markets across Paid, Owned & Earned in partnership with Marketing, Agencies and broader CX team.​
• Ensure the implementation of E2E / full funnel strategies across relevant brands that includes Retail Media (planning, activation, evaluation and optimization)​
• Ensure consumer experience Journeys are grounded in culture & integrate latest CX trends​
• Integrate empathy, storytelling and data intelligence to ensure media plans move people and deliver measurable brand & business results.​

Elevate Media investment Efficiency & Effectiveness​

• Lead holistic working media investment strategies and integration across paid, owned, earned media. Support A&C management as & when needed.​
• Manage total working media budget and related efforts (all media planning and buying regardless of channel) : ​
• Drive both effectiveness & efficiency of the campaigns to optimize ROI​
• Actively manage & maximize Global JBP partnerships for the CU including the ones with dComm partners.​
• Partner with I&A and agencies to ensure clear consumer understanding, full-funnel measurement and transparent ROI reporting​
• Support CU / Market to adopt Mdlz media principles, regional brand guidelines, T&L agenda and media compliance ​
• Partnering with Media Procurement to deliver aligned goals such as media productivity, savings, and other key financial deliverables​

Ensure Creative, Media & Digital Excellence ​

• Drive the CX briefing process to ensure ALL agencies deliver seamless, experience-led campaigns​
• Embed the "Empathy@Scale" philosophy into the creative process from inception, ensuring alignment between Marketing and Agencies​
• Oversee the coherent delivery of creative assets across the entire end-to-end consumer journey​
• Partner with BU & Regional CX Leadership and agency partners to translate Digital Strategy pillars (Data, GenAI, dComm/Retail Media, Social/Influencers) into actionable & measurable market roadmaps​
• Serve as the primary consultant for CU Marketing Teams on all aspects of the Consumer Experience and Consumer Digital Strategy​
• Ensure all local strategies and executions adhere to globally and regionally aligned frameworks​

Strengthen Media Partnership & Governance ​

• Manage agency relationship with rigor & collaboration, ensuring consistent application of MDLZ Media principles & WOW standards.​
• Partner with Global, Regional, BU teams to align with the CX operating model, test & learn agenda and CX roadmap

What We Offer

• Health & Benefits: Friskvårdsbidrag (Wellness allowance), on-site gym, health check-ups at age intervals, and subsidized on-site massage and chiropractor.
• Food & Shopping: Subsidized lunch in our canteen and favorable discounts in our staff shop.
• Easy Everyday Life: Fenced parking for all on-site employees and comprehensive employee support for health, work, and private life.
• Security: Collective agreement, contractual insurance, occupational health care, and extra compensation for parental leave.
• Community: art association and social activities.